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NCR Tackles Omnichannel Issues for Restaurants, Food Delivery

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NCR Corp. on July 24 announced partnerships with Grubhub and DoorDash that it says will improve payments, order-ahead and delivery services for restaurants.

Grubhub, a national takeout marketplace will be integrating NCR’s Aloha Platform-of-Sale (POS). Restaurants that use Grubhub as an ordering channel will be able to manage orders from the core POS platform, according to an announcement.

The integration with the Aloha POS eliminates the need for Grubhub restaurants to use multiple devices to take orders, significantly reducing delays or mistakes in ordering and fulfillment, NCR said.

DoorDash, an on-demand delivery platform operating in more than 500 cities nationwide, also will integrate with NCR’s Aloha POS. Leveraging NCR’s API ecosystem, DoorDash will enable automated order entry for restaurants using NCR Aloha and DoorDash in the coming months.

“DoorDash is focused on providing an incredible merchant experience, and one reason restaurants choose to partner with us is because of the customizability of the platform,” said Tony Xu, CEO and co-founder of DoorDash. “Integrating DoorDash with NCR Aloha provides restaurants with another way to streamline their business and expand their off-premise business without requiring additional technology.”

Dwayne Chambers, chief marketing officer for P.F. Chang’s said, “The integration between DoorDash and NCR will allow us to update our in-restaurant and delivery menus at the same time, on one platform. This helps us to realize a number of operational efficiencies and ensures that our diners can choose from the most updated menu items, whether they’re eating in our restaurant or dining in the comfort of their own home.”