Latest articles
How do you know if an employee is stealing? Whether you have been a restaurant operator for a week or a decade, you strive to successfully operate your restaurant every day.
As you may know, Radiant Systems, manufacturer of Aloha, was acquired by NCR Corporation on August 24th. Going forward, you can expect it to be business as usual with the people you have come to trust.
The numbers are in, and with about one billion social media accounts worldwide, it is safe to say that social media has truly infiltrated society. Facebook is reported to have almost 700 million users and Twitter has 300 million users
Site Spotlight
What Message is Your Restaurant’s Web Site Conveying? |
|
| Category: Restaurant Marketing | |
I wish there were Jack in the Box restaurants where I live in Atlanta. After playing around on the restaurant’s new and highly-interactive Web site for awhile (www.jackinthebox.com), I am a lot more interested in Jack in the Box and what it has to offer, both on its menu and the company in general. This site has games and fun activities, such as having the restaurant’s mascot, Jack, send personalized video messages to your friends, while also being very direct in helping find information about the company and the restaurant. More and more, we are seeing restaurants revamp their Web sites to adapt to the ever-increasing online presence of consumers. Today the Internet is the first place people look for information, and restaurants that do not have an online presence or that have out-of-date material on their sites lose out on a large opportunity to gain more customers and market to current ones. Online ordering as an option for customers is increasing in popularity, as well as customer loyalty programs, making a unique online experience for consumers even more crucial for restaurants. Another excellent example of a re-launched restaurant Web site is www.bugaboocreek.com, the site for Bugaboo Creek Steak House, a 30-site restaurant chain in the eastern United States. The company that created this site recently won the Best Restaurant Web site Award from the Web Marketing Association. No matter what size your restaurant is, how many locations you have or your budget for online marketing, there are some key features and components of these sites that make them successful, which can and should be applied to your own site. • Restaurant Web sites should be simple to navigate and easily understood by both new and savvy online users. Be as clear and direct as possible. • Focus on what makes your brand different from your competitors. Jack in the Box emphasizes its unique food and one-of-a-kind mascot while Bugaboo Creek plays up the atmosphere of its restaurants. • Keep your Web site up to date. An outdated Web site is frustrating to customers, sometimes to the point that they will not choose to order from or eat at your restaurant. • Use a lot of images. The point of your Web site should be to compel people to choose to eat at your restaurant. Use photos of your food and the atmosphere of your restaurant. The Bugaboo Creek site is a great example of this. Remember – your Web site is an extension of your brand and in many cases is a potential customer’s first experience with your brand. Think about what you want the role of your Web site to be and what messages you want to convey? Does your current Web site accomplish these things? Which restaurant Web sites stand out to you? Or on the other hand, what has been the most frustrating encounter you’ve had with a restaurant Web site? Radiant loves to hear your opinions! Mary Catherine Brutz - Marketing Communications |
|
| Date Added: April 06, 2010 05:52:39 AM | |
| Author: admin | |
|
|
|
|
|
|
|
|
|
Bookmark Me
