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Retailers increase customer engagement and profitability of promotions with closed-loop e-mail marketing capabilities

ATLANTA (October 4, 2010) — Radiant Systems, Inc. (Nasdaq: RADS) today announced the launch of Customer Connect, a suite of products and services that builds upon the company’s existing loyalty solution offerings and places greater emphasis on improving the relationship between consumer and retailer. The first offering in the Customer Connect suite is an e-mail marketing tool built specifically for retailers that makes it easy and affordable to create targeted and measurable campaigns.

“Building a loyal and repeat customer base is crucial to the success of retailers, and Radiant continues to invest heavily in creating new tools that enable them to easily market to their consumers and keep them coming back into their stores,” said Chris Moreira, director of marketing and retail applications at Radiant Systems. “What is unique about our e-mail marketing tool is its ability to pull customer data directly from a store’s retail point-of-sale system, which allows retailers to send targeted e-mails based on customers’ buying patterns and other attributes such as loyalty program information.”

The Customer Connect e-mail marketing tool tightly integrates with the CounterPoint retail point-of-sale (POS) software, which allows for closed-loop reporting. In addition to analysis of delivery, open and click rates, Customer Connect reports on sales lift and promotion redemptions being driven by each e-mail campaign. In an effort to make connecting with customers intuitive and simple, the e-mail marketing functionality of Customer Connect comes with retail-specific templates and recurring campaigns. This functionality enables e-mails to be automatically sent to new customers welcoming them to the store as well as to those who have not shopped recently.

“As a retailer, we want to constantly engage with our customers, make them feel special and give them incentives to continue doing business at our stores, which is why e-mail marketing is so important to our business,” said Gary Willis, president of Parsons, Inc., a gift and collectible retail chain in Georgia. “We have seen significant value in Customer Connect because it is simple for us to send our customers targeted and impactful messages and then be able to measure their success in detail on the back end.”