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August 2010 Newsletter
Category: Newsletters

AUGUST 2010 Newsletter
Don't forget to sign up for training sessions offered each month
click here  for more information!
5 Ways to Increase Your Gift Card Sales
  1. Create in-store consumer point of purchase displays to let consumers know you sell gift cards. Use signs, point of purchase displays, table tents and window decals, and where possible - post outside so that passing customers can see your gift card message.
  2. Presentation is everything! 84% of consumers are more likely to buy a gift card if it comes with free packaging.
  3. All store personnel should wear buttons, especially during the holiday season that can serve as a gift card selling message. Advertise in your check presenters, "Ask us about our gift cards." Create internal employee contests to drive gift card sales.
  4. Create a direct mail or email marketing campaign to send to your existing customer database offering them gift cards at a discounted rate as a good customer perk.
  5. Identify and contact employers and businesses within your immediate store trade areas and offer your gift cards at a discounted bulk rate.
If you currently do not sell gift cards, you may be missing out on a source of revenue and an easy way to drive traffic to your restaurant.  To learn more about Aloha's gift card programs, click here. 
Maximizing Your Call to the BEC Help Desk
Sometimes it feels like we spend half our lives, waiting on hold; whether you're calling your doctor, the car mechanic, a cable company, the phone company, your Internet provider, or the worst offender - the DMV, you usually have to spend some amount of time on hold (known in the telecom industry as "The Queue")...Read More
Common Restaurant Scams
The transfer scam and the wagonwheel...these are just a few of the common restaurant scams that occur in restaurants around the country every minute of the day. Click here to view an interactive video on how employees steal money from a restaurant using a wide variety of common scams. 
Order Supplies from BEC POS Online & Receive 10% Discount!
You can now order paper rolls, ribbons and printer covers from us online. Click here to order and receive a 10% discount off your purchase!
Making HR Management Effortless 
The strength of a restaurant is its employees. Hiring, developing and managing employees is critical to your success - and mistakes can be costly. ADP now offers a new all-in-one HR solution called Employer Tools that includes a wide range of features to help restaurants save time and money. To learn more visit the ADP section in our partner portal on our Web site.
Sell Your Gift Cards Online & Integrate Reporting with Aloha
Are you currently offering your customers a way to purchase your gift cards outside your restaurant? A recent survey by ChasePaymentech discovered that 60% of gift card buyers prefer the convenience of purchasing gift cards online. Click here to learn how to add this functionality to your Web site.
Date Added: August 11, 2010 03:28:02 PM
Author: admin
 
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