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Latest articles

December Newsletter 2011
December Newsletter 2011

November 2011 Newsletter
Restaurant Guard Makes the Harvard Business Review

October 2011 Newsletter
How do you know if an employee is stealing? Whether you have been a restaurant operator for a week or a decade, you strive to successfully operate your restaurant every day.

September 2011 Newsletter
As you may know, Radiant Systems, manufacturer of Aloha, was acquired by NCR Corporation on August 24th. Going forward, you can expect it to be business as usual with the people you have come to trust.

August 2011 Newsletter
The numbers are in, and with about one billion social media accounts worldwide, it is safe to say that social media has truly infiltrated society. Facebook is reported to have almost 700 million users and Twitter has 300 million users

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Marketing for restaurants today.


ARTICLES
Red Robin on strategy behind loyalty program

Red Robin Gourmet Burgers’ new loyalty program is about more than just building frequency, said chief marketing officer Susan Lintonsmith.

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Emails to Loyal Customers Pay Off

A study of email contact with loyal customers highlights trends to help marketers perfect these communications based on how these customers behave and engage with companies to which they are loyal.

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How to Start a Customer Rewards Program

For ages, customer loyalty programs meant you got a little punch card to tally your purchases so you could eventually be awarded with a free coffee, car wash or sandwich

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Why You Should Switch to Plastic Gift Cards

reasons why switching from paper gift certificates to plastic gift cards will help your business save time and grow revenues

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11 Ways to Promote Your Gift Cards This Holiday Season

Below, we’ve compiled 11 ideas to help you promote your business’ gift cards to current and potential customers.

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Restaurants thrive without reservations

You once had to be somebody to get a reservation at the hot new restaurant.Nowadays, nobody can get one. A growing number of Toronto restaurants simply won’t take reservations.

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What Message is Your Restaurant’s Web Site Conveying?

I wish there were Jack in the Box restaurants where I live in Atlanta.

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